EFFECT OF ENTREPRENEURIAL ORIENTATION AND FINANCIAL RESOURCES ON THE PERFORMANCE OF WOMEN- OWNED ENTERPRISES IN NORTHERN NIGERIA
The objective of this study is to extend the Resource Based View (RBV) of the firm in investigating the effect of entrepreneurial orientation and financial resources on the performance of women owned enterprises in Northern Nigeria. The study is a cross-sectional survey which used structured questionnaire to collect data from 342women owner/ managers of micro and small businesses out of which 216 of the instrument was used for the analysis. The sample size was determined using Israel, (1992) formula for determining sample size. The hypothesized paths were examined with the use of Partial Least Squares Structural Equation Modeling (PLS-SEM). The result indicates that entrepreneurial orientation and financial resources have significant positive effects on the performance of women owned enterprises in the study area. The study recommends that women owner/ managers should adopt the managerial style that reflects their willingness to be innovative and proactive. Also women should intensify their efforts in sourcing for adequate financing from internal and external sources.
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