Competitive Strategy and Public Sector Performance

Abstract

This study explores the influence of competitive strategies on their performance by selected information and communication technology firms in
Nigeria. A descriptive and case study design was employed. Using the purposive sampling technique, a questionnaire was administered to 141
respondents in Lagos state, Nigeria. The results revealed that competitive strategies have a significant effect on firm performance. Product
differentiation strategy, strategic alliance strategy, cost leadership, and focus strategy are the dimensions of competitive strategy that significantly affect firms' performance. The study recommends that firms should aggressively adopt the focus strategy in order to achieve better performance by having the lowest cost in the industry.