Effect of Entrepreneurial Strategies on the Performance of Small and Medium Scale Enterprises (SMES) in Niger State, Nigeria

Abstract

Abstract

This study investigates the effect of entrepreneurial strategies on SMEs performance with special reference to the selected registered SMEs in Niger State, Nigeria. This study adopt a survey research design, the population used for this study was one thousand three hundred and fifty eight (1358) registered SMEs in Niger State, the sample size used for this study was three hundred and forty (340)  and stratified simple random sampling technique was used to select the respondents for this study. The instrument used in this study was questionnaire that was designed by the researchers. Descriptive statistics, correlation coefficient and multiple regression analysis were used to analyze the data with the aid of statistical package for social sciences (SPSS) version 22. The results show that the independent variables (i.e financing, competitive, marketing and innovation strategy) have positive and significant effect on SMEs performance in Niger State. Subsequently, recommendations were made to both existing and potential entrepreneurs, SMEs operators and corporate managers to always take entrepreneurial strategies very serious in order to continue improve the overall performance of their enterprise.