Effect of Innovation on Selected Small Businesses Performance in Keffi Nasarawa State, Nigeria

Abstract

Abstract

This study investigates the effect of innovation on performance of selected small businesses in Karu, Nasarawa State, Nigeria. This study adopted a survey research design, the population used for this study was all small businesses in Karu, Nasarawa State, the sample size used for this study was three hundred and forty (340) and convenience sampling technique was used to select the respondents for this study. Questionnaire was utilized as instrument for data collection. Descriptive statistics, correlation coefficient and multiple regression analysis were used to analyze the data with the aid of statistical package for social sciences (SPSS) version 22. The found that process, product and marketing innovation has positive and significant effect on small businesses performance in Karu, Nasarawa State. Subsequently, recommendation were made to entrepreneurs, small business operators/managers to always adopt and implement process, product and marketing innovation in order to continue improving the overall performance of their businesses.