Entrepreneurial Characteristics and the Performance of Fast-Food Companies in Uyo Metropolis, Akwa Ibom State

Abstract

This study was conducted to examine the influence of entrepreneurial characteristics on the performance of fast-food companies in Uyo metropolis, Akwa Ibom State. Survey research design was adopted for the study. The population for the study comprised 155 employees, and data were collected using a questionnaire, which was administered to 155 employees drawn from the fast-food companies. Out of these, 150 copies of the questionnaire were completed and returned in usable form. Data collected were analysed using multiple regression analysis. Thus, findings indicated that risk-taking tendency and innovativeness have a significant and positive influence on the performance of fast-food companies in Uyo Metropolis, Akwa Ibom State. Therefore, it was concluded that risk-taking tendency and innovativeness have a significant and positive influence on the performance of fast-food companies in Uyo Metropolis, Akwa Ibom State. Based on the findings, it is recommended that fast -food companies in Uyo Metropolis embrace a strategic, data-driven approach to calculated risk-taking as a catalyst for innovation and long-term growth. Additionally, these companies should adopt innovation in product development, marketing, and customer service to improve overall performance.